Wine Club Group is excited to announce that we have officially joined the Performance Marketing Association as Gold Members!
What is the PMA?
The PMA is the only global non-profit trade association representing the performance marketing industry. Its mission is to champion and protect accountable performance marketing. It is comprised of networks, brands, publishers, agencies, and other companies who want to help promote the growth of the industry and model standards and best practices.
Why was it important for WCG to join?
Wine Club Group isn't just an anonymous blog or AI influencer account that posts reviews for money. We are true wine lovers with an incorporated LLC in Michigan. We've been reviewing wine clubs specifically since 2012 (over 14 years!). We put our names and our faces with every review to show that we stand behind them. We disclose per state laws and the FTC disclosure guidelines any time we use affiliate links or are given free products for review.
There are a LOT of shady sites out there that promote outdated discount codes to trick consumers into clicking their links to make money. We update all of our coupon codes regularly and post price changes every time we see them. If we don't have a coupon, we won't post one.
There are also a lot of sites with “top wine club” or “top wine gift” lists that don't actually ever review the wines. You can tell by their use of stock photos or photos taken only from the brand website rather than actual images of the products. We always use a combination of images from the brands themselves (particularly their logos and screen shots of their ordering process) with the pictures we take ourselves when we review the products. If we use AI, it's either to make something just for fun or to help edit the content (text or image) that we have created ourselves.
Joining the PMA is just one more way that we hope to show that you can trust our wine club reviews and business practices.
