We independently research every club that we review. Although we may receive free samples or commissions on some sales, our opinions are always our own.

How much do wine clubs cost?

Wine Clubs vary in cost from approximately $40 to over $150 per month.

Many clubs will give you a special introductory rate, such as 3 bottles for just $15 from Firstleaf Wine Club. Obviously the company loses money on this first shipment but they hope to keep you as a customer and will profit on subsequent shipments.

The cost of wine clubs vary based on a few factors:

  • The quality of the wine – wine clubs typically ship decent wine. I can't say the best wine I've ever had was from a wine club, but rarely do I dump out a bottle that I receive from wine clubs. Some clubs definitely ship higher quality wines than others but if they only shipped cheap wine they'd lose the customer and the goal of a wine club business is to keep the customer as long as possible.
  • The number of bottles – wine clubs can include anywhere from 1 to 15 bottles of wine per shipment. As you'd expect, if you're receiving 1 bottle it's going to be high quality wine whereas if you're receiving a case of 15 (case + 3), some of the bottles will be what I call “2nd bottle wines” (then you and your friends have polished off the first bottle, and are drunk enough to not care what the second bottle tastes like).
  • Extra stuff – wine clubs can include glasses, bottle openers, newsletters, sustainability causes, etc. None of that is free – you're paying for it.

When asking, “how much do wine clubs cost?” it's important to understand how these elements affect the price you pay.

Photo by N. on Unsplash

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